In an elementary school classroom in Anyang, Gyeonggi Province, students in the lower grades are having fun while learning about traffic safety by completing traffic safety workbooks featuring
FICO (a traffic safety character from Hyundai KEFICO) and playing board games. This program is part of a CSR activity by Hyundai KEFICO, the ‘Safe-Up Campaign,’ which provides support for traffic safety and upcycling workshops for children’s centers and local elementary schools.
SAFE MOVE
2024.08.29
Hyundai KEFICO
Safe-Up Campaign
Traffic Safety Education That Meets Children at Their Own Level
The ‘Traffic Safety Education’ portion of Safe-Up Campaign is designed to make learning about traffic safety easy and relatable for children. The program uses a workbook developed by Hyundai KEFICO, where children are guided by FICO to complete activities while learning how to stay safe as they embark on a journey of the imagination.
Children naturally learn how to protect themselves from the risk of traffic accidents over an 80-minute session.
Children naturally learn how to protect themselves from the risk of traffic accidents over an 80-minute session.
Be Safe While Riding a Bike! On-Site Bicycle Safety Training
Following the traffic safety education, the ‘On-Site Bicycle Safety Training’ program teaches students about bicycle-related laws, safety rules, risky behaviors, and proactive safety measures. It also provides practical training on basic essential skills for bicycle riding, helmet usage, and lifelong safety habits.
Picnic Adventures with Upcycled Goods: Enjoying Interactive Education
Hyundai KEFICO also organized a ‘Climate Crisis Picnic’ for traffic safety education participants that could be attended on a voluntary basis. The picnic used upcycled goods such as picnic mats to help children naturally learn about the climate crisis and resource cycling.
These upcycled goods are made from reused packaging materials generated through the manufacturing process at Hyundai KEFICO. In 2023, 2,000 traffic safety umbrellas, 2,000 school zone bag covers, and 500 picnic mats were produced and distributed to program participants.
These upcycled goods are made from reused packaging materials generated through the manufacturing process at Hyundai KEFICO. In 2023, 2,000 traffic safety umbrellas, 2,000 school zone bag covers, and 500 picnic mats were produced and distributed to program participants.
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The picnic mats feature a story about an environmentally friendly character named Dongguri eating and breaking down plastic, creating a natural opportunity for talking about the environment.
A guardian of a ‘Climate Crisis Picnic’ participant
‘Safe-Up Campaign’ Achievements *2023
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Traffic Safety Education Participantsc. 530people
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Production and Distribution of
Educational Resources
(Workbooks, Board Games)c. 3,500copies -
Production of Upcycled Goodsc. 200kg of Hyundai KEFICO actuator packaging materials reused
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Distribution of Upcycled Goods
2,000traffic safety umbrellas
2,000school zone bag covers
500picnic mats