“With this much dedication to safety, everyone here can truly be called masters of safety’ ”
This is the reaction of a senior citizen to their fellow classmates participating in Hyundai Motor Group’s ‘Senior Driving Class’ In the video, senior citizens embrace the attitude that there is always something new to learn, even in their 70s, as they eagerly take part in traffic safety education with the determination to become the ‘No.1 masters of safety.’

‘Senior Driving Class’ serves as a special school for those with more life experience and is a flagship CSR activity targeting senior citizens by Hyundai Motor Group, aimed at preventing traffic accidents among the elderly and raising awareness of the importance of traffic safety.

Since 2016, ‘Senior Driving Class’ program has included a number of different initiatives, including pedestrian safety, driving lessons, traffic safety campaigns, and senior quizzes, to prevent traffic accidents among the elderly and enhance their awareness of traffic safety.

Participants learn about traffic regulations and signs through theoretical and practical lessons, as well as a traffic safety song. Notably, those who complete the safe driving course receive a 5% discount on their car insurance premiums.

Feedback from participants has been positive, with many noting that the program helped them greatly in following the rules of traffic.

In response to the rising number of traffic accidents involving elderly drivers and the necessity of improving participants’ driving habits, ‘Senior Driving Class’ is placing increased emphasis on its practical training for safer driving. To kick this off, Hyundai Motor Group organized the ‘HMG Senior Citizen Safe Driving Day’ in collaboration with the Hwaseong Traffic Safety Interactive Education Center in 2024.

In this program, senior drivers learn not only basic traffic signals, but also review their individual postures that they use while driving. They are taught how to handle potentially dangerous situations, such as braking on wet roads and defensive driving.

Senior citizens participating in ‘Senior Driving Class’ not only attend the traffic safety education sessions, but are also given the opportunity to take an active part in traffic safety campaigns. As members of the ‘Traffic Safety Team,’ they monitor traffic accident-prone areas in their communities. The information they gather is submitted to the Ministry of the Interior and Safety’s ‘Safety Mapping’* app or directly to local governments, allowing for tangible improvements to public traffic safety.
* An application where community members identify risk factors and share them as data on a map

Furthermore, participants can also operate educational booths to promote traffic safety rules and improve traffic safety awareness among local senior citizens and children, spreading the importance of traffic safety far and wide.

As a mobility company, Hyundai Motor Group plans to continue its efforts to promote traffic safety awareness through ‘Senior Driving Class,’ to ensure that not only elderly drivers, but everyone on the road, can travel safely.