“Hyundai Hope on Wheels” is Hyundai Motor America’s flagship CSR project, now in its 27th year since its launch in 1998. The program began in the 1990s when Hyundai Motor Company, together with dealers in the New England region, raised funds for pediatric cancer research to support the Jimmy Fund at the Dana-Farber Cancer Institute. Since then, more than 850 Hyundai dealers across the United States have joined the effort, and today the program has one of the nation’s largest foundations dedicated to pediatric cancer.

A portion of the proceeds from every vehicle sold is donated, with Hyundai providing matching contributions to raise additional funds. These resources support pediatric cancer research and treatment, supporting children's survivorship, and efforts to raise awareness of childhood cancer.

In 2025, marking the 27th anniversary of the Hyundai Hope on Wheels Foundation, Hyundai donated USD 27 million to support research and programs. Since its establishment in 1998, the foundation has contributed a cumulative USD 277 million, supporting more than 25,000 children with pediatric cancer.

Having achieved decades of meaningful results in the United States, Hyundai Hope on Wheels began expanding on a global scale in 2024.

That year, the program launched children’s health initiatives in Australia and Korea in collaboration with local dealers. Beginning in 2025, the program extended its reach across North America, including Canada and Mexico. In Canada, a launch event was held in February 2025 to mark International Childhood Cancer Day, while in Mexico, an April launch event brought together local corporates, dealers, pediatric cancer research organizations, beneficiary families, and children.

The program is built on a strong partnership between Hyundai Motor Company and its dealer network, and Hyundai Hope on Wheels is now expanding its activities worldwide. Hyundai continues to support pediatric cancer treatment and research, empowering children to dream of a brighter, healthier future.

In addition to providing donations for pediatric cancer treatment and research, Hyundai Motor Company also hosts its signature event—the Hyundai Hope on Wheels Handprint Ceremony. From July to September each year, the program visits more than 60 children’s hospitals and institutions across the United States to deliver grants. Together with doctors, young patients, and hospital staff, colorful handprints are placed on Hyundai vehicles to raise awareness of childhood cancer and underscore the importance of supporting research.

Every September in Washington, D.C., during Childhood Cancer Awareness Month, Hyundai hosts a gala event attended by its global executives, medical professionals, researchers, and members of the U.S. Congressional Childhood Cancer Caucus to emphasize the need for united efforts in the fight against childhood cancer.

In 2025, as Hyundai accelerated the global expansion of Hyundai Hope on Wheels, it unveiled a new brand identity. The handprint, long the symbol of Hyundai Hope on Wheels, has been transformed into a powerful emblem of children fighting against pediatric cancer.

As part of the brand refresh, the iconic handprint remains at the center, while wings, a heart, and a leaf have been added to represent hope, love, and recovery. With this new branding, Hyundai will further expand its efforts to end childhood cancer worldwide.